Front-End Craft
HTML, CSS, JavaScript — hand-coded email templates and landing pages, pixel-perfect across every client and device. Design systems that scale.
Portfolio Summary
Nick (Weilbacher) McCarthy‑Yates is a Campaign Engineer and Front-End Developer with six years of experience in marketing automation. Core skills: Front-End Craft (HTML, CSS, JavaScript for email and landing pages), Marketing Automation (Salesforce Marketing Cloud, Journey Builder, Automation Studio), Data and SQL (segmentation and personalization at scale), Quality Assurance (425 campaign reviews, 100+ zero-error deployments), Strategic Thinking (CRM lifecycle strategy for financial services), a forward focus on AI, health tech, and climate tech, and Inclusive Design (WCAG AA, keyboard navigation, screen readers, reduced motion, dark mode, multilingual). Workflow: Ingest data, Segment audiences, Orchestrate journeys, Deliver with full authentication.
Root System
What's visible grows from what's underneath.
Deep roots, ready for the next season.
Marketing Automation
Salesforce Marketing Cloud, Journey Builder, Automation Studio — building the logic that sends the right message at the right moment, every time.
Data & SQL
SQL queries against millions of subscriber records. Data extensions, segmentation, personalization — turning raw data into relevant experiences.
Quality Assurance
425 campaign reviews in a single year. 100+ deployments, zero in-market errors. The unsexy discipline that protects the brand.
Strategic Thinking
CRM lifecycle strategy for enterprise financial services. Mapping customer journeys, optimizing send cadence, maximizing engagement without fatigue.
What's Next
Building toward AI, health tech, and climate tech — where purpose meets engineering. Every skill above is a root system for what comes next.
Inclusive by Design
This site was built accessibility-first: WCAG AA contrast, keyboard navigation, screen reader support, reduced motion, dark mode, three languages, and a full content summary for assistive technology. Because good engineering means everyone gets in.
How the system works — because I think in pipelines.
Ingest
Data enters the system — subscriber records, behavioral signals, preference flags. Every campaign starts with clean, structured inputs.
Segment
SQL queries slice audiences by behavior, lifecycle stage, and eligibility. The right message for the right person — at scale.
Orchestrate
Journey Builder maps the logic. Automation Studio schedules the execution. AMPscript personalizes every touchpoint dynamically.
Deliver
SPF, DKIM, DMARC — authenticated sends that land in the inbox, not spam. QA'd, tested, deployed. Zero errors, full confidence.
"What's visible grows from what's underneath."