// about

Nick (Weilbacher) McCarthy‑Yates

Campaign Engineer  ·  Salesforce Marketing Cloud  ·  Marketing Automation

Professional Profile

I’m a Campaign Engineer specialising in Salesforce Marketing Cloud and marketing automation. Sixteen years in the email and CRM space — from front-end production at Scientific American to enterprise CRM operations at an Omnicom Precision Marketing Group agency.

My work sits at the intersection of strategy and execution: translating creative briefs and business rules into production-ready campaigns that perform at scale. I bridge the gap between campaign management, development, and QA teams — people tend to remember I’m the remote person who’s easier to work with than the one down the hall.

Current focus: high-volume email programmes for enterprise financial services clients — automation setup, HTML/CSS email development, SQL, data-extension management, and cross-team QA. Track record: zero in-market errors across 100+ live deployments in a single year.

How I Work

Remote-first, zero-defect delivery, and asynchronous-by-default. I’ve refined the workflow over years so that geography never becomes a bottleneck. The job is part engineering, part operations, part translator — and it rewards the person who reads the brief twice, anticipates the QA issue before it surfaces, and ships it right the first time.

Outside of individual contributor work, I’ve helped onboard 11 new team members across developer and campaign-manager roles, and contributed the second-highest volume of peer reviews on the team in a single year (425).

Off the Clock

Based in New England. Dog dad to Mona, cat uncle to Stevie and Poe. Running, cycling, swimming, yoga (500-hour teacher training), hiking, and a long side-project habit — this very site, a handful of creative essays, an arcade game, and an Irish-learning app are all floating around under /driftwork.

Fluent German, basic French and Spanish. Partial to mountains, beaches, New England ponds, and the kind of late-afternoon walks where nothing gets solved but everything feels lighter afterwards.

Say Hello

The best way to reach me is email. I read everything and reply to most things.