// work

Experience & Track Record

Campaign Engineer  ·  16+ Years  ·  SFMC Specialist

Currently: RAPP / Omnicom Precision Marketing Group — Campaign Engineer (Remote)

100+
Live campaign
deployments / year
0
In-market errors
across tenure
425
Peer reviews
in one year
11
Teammates
onboarded & trained
16+
Years in email &
CRM operations

Summary

Campaign Engineer specialising in Salesforce Marketing Cloud automation and CRM marketing operations. I support enterprise clients with high-volume campaign execution — combining technical depth across automation setup, HTML/CSS email development, SQL, data-extension management, and cross-team QA.

I bridge campaign management, development, and data teams. My track record of zero in-market errors across 100+ deployments reflects disciplined, reliable execution in complex multi-team environments — delivered remotely and asynchronously without geography becoming a bottleneck.

Experience

RAPP / Omnicom Precision Marketing Group
Dec 2019 — Present
Campaign Engineer · Front End Developer · Campaign Manager Remote
  • Manage end-to-end campaign operations for a multi-million-dollar enterprise CRM programme — automation setup, QA review, data validation, and deployment across SFMC.
  • Executed 100+ live campaign deployments and 106 eProof / iProof automation setups in a single year with zero in-market errors.
  • Conducted 425 campaign automation peer reviews in one year — second-highest volume on the team — supporting both dev and campaign-management functions.
  • Supported the account team in securing a 3-year enterprise contract renewal with a multi-million-dollar client by maintaining reliable delivery across a multi-team operation.
  • Onboarded and trained 11 new team members across developer and campaign-manager roles; shared SFMC-specific workflows and best practices.
  • Implemented process improvements including CRF template updates, SharePoint migration for version control, and a descriptive naming system for SFMC content organisation.
Financial Services Automotive Pharmaceutical
Southwest Airlines
Jun 2016 — Nov 2019
Email Marketing Developer Dallas, TX
  • Front-end HTML/CSS email production, render troubleshooting, list segmentation, and deliverability management for a Fortune 500 travel brand.
  • Adobe Campaign technical development and cross-team process management across marketing, creative, and engineering.
Travel & Hospitality
The University of Texas at Dallas
Jan 2015 — Jun 2016
Web Specialist Richardson, TX
  • Front-end web and email developer for the communications web-services department.
  • Supported admissions and enrollment campaigns across the university’s digital presence.
Higher Education
Academic Partnerships
Nov 2014 — Nov 2015
Email Marketing Manager Dallas, TX
  • Strategy development, dynamic content, HTML coding, segmentation, A/B testing, and deployment for higher-education partner programmes.
  • Email campaign performance analysis with insights communicated to improve lead acquisition and conversion rates.
Higher Education EdTech
Nature Publishing Group — Scientific American
Jan 2012 — Oct 2014
Email & Web Production Associate New York, NY
  • Digital front-end team member with advanced HTML, CSS, and XML across email and web properties.
  • Agile methodology; collaborated closely with editorial, design, and engineering.
Science & Publishing
Here Media Inc.
Jun 2010 — Dec 2011
Programming & Production Coordinator New York, NY
  • Video and television production; social media content management, SEO, copywriting, and front-end web development for LGBT media properties.
Media & Entertainment LGBT Media

Skills & Platforms

Marketing Platforms

  • Salesforce Marketing Cloud (SFMC)
  • Oracle Responsys
  • IBM Marketing Cloud / ExactTarget
  • Adobe Campaign
  • CRM Lifecycle Marketing
  • Email Campaign Automation
  • Automation Workflows & Journeys

Data & Technical

  • SQL — query writing & validation
  • Data Extensions & marketing data
  • HTML / CSS email development
  • AMPScript
  • JavaScript (basic)
  • Git & version control
  • FTP / SFTP

Operations & Process

  • Cross-functional campaign delivery
  • QA readiness & data validation
  • Peer code & setup review
  • Process improvement & documentation
  • Agile project management
  • Workfront
  • Microsoft Excel (formulas, CRF templates)

Design & Creative

  • Adobe Photoshop
  • Adobe InDesign
  • Adobe Dreamweaver
  • Video & photography production

Education

Southern Methodist University
Master of Liberal Studies
4.0 GPA · GLSP Honours Society · Community Leader Scholarship · 2016–2020
SMU Cox School of Business
Advanced Marketing Certificate (GMCP)
2017
The University of Texas at Dallas · Dedman College
Dual Bachelor of Arts — International Studies & German
2008
CUNY — Baruch College
Professional Web Design Certification
2013–2014
CUNY — Manhattan Community College
Multimedia Programming & Video Technology
3.86 GPA · Dean’s List · 2012

Languages & Other

German: Fluent  ·  French: Basic  ·  Spanish: Basic

500-hour Yoga Teacher Training. Personal interests: running, cycling, hiking, swimming, yoga, and travel (15+ countries).

Say Hello

Open to conversations about campaign operations, marketing automation, and CRM engineering roles. Email is the best way to reach me.

Email n626@proton.me LinkedIn /in/nick-weilbacher